Wednesday, January 7, 2015

Keeping a Clean Media Page

I often come across representatives of Direct Sales companies who have their company listed beautifully. Pictures of their products, new sale items, beautiful information about their business and a statement on how much they hate their mother-in-law's advice on raising kids. Needless to say, when have a small business and are working with the general public, its good to keep personal issues away from public view.

We all have moments when we want to share our frustration about a situation with the dog, kids and husband. But, the truth of the matter is.... we ALL have issues. Many people ENJOY being around their favorite DS Rep because it takes them away from their current reality. Think about it. Isn't it just nice to go to your favorite store and just talk about the latest shoes coming out...hair trends? YES! It's positively lovely! Now, think about going to that store. Sitting down thinking, 'YES! Shoe shopping time' and the shoe Rep (who knows you) starts talking about her problems of the day. Not so relaxing, huh?

All business' caters to the public, one way or another. Even if you have known your customer for 10 years. A friendly and professional relationship is best. I admit, I too have personally slipped, a few times, with crossing my boundaries with customers. BUT, I have shaken it off and implemented the barriers back up.

People LOVE to read about happy stories! Excitement! To live vicariously through one another. With all the negativity in the world, post happy and exciting information! Not always about your business (as over doing it can be too much), but, about local stories and etc. Show your positive side! Its contagious and eventually people become more positive and can attribute that to people who make them feel that way!

So, clean out your social media pages. Create a separate one for customers and personal. Vent to 1 person who is NOT a customer and NOT business related. Keep a balance of promoting your business and non-business related post. Spread happiness and don't forget to make others smile!


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